Naver Invests $67M in AI Search Tab Development

Naver Corporation has declared an investment exceeding 100 billion won (approximately US$67.4 million) to develop and test a new AI search tab, following the launch of Google Gemini. This initiative aims to enhance Naver's search capabilities, integrating advanced AI features to remain competitive in the evolving digital landscape.

The strategic investment signifies a notable shift in Naver's focus on AI technology and its deployment in search functions. By enhancing its own AI infrastructure, the move could bolster Naver's national AI autonomy and reduce dependency on foreign technologies like that of Google, marking a significant step in the area of sovereign AI within South Korea.